A RETAIL LOCATION SPREADSHEET SIMULATION

Authors

Todd McCauley, Brigham Young University

Keywords

retail location, spreadsheet simulation, Huffs Gravity Model, revenues

College

Marriott School of Management

Department

Management

Abstract

The key to success In retail is a good store location. Several models have been developed to help retailers determine optimal store locations. This project is a store location simulation for a QuatroPro spreadsheet. The model is based on the Huffs Gravity Model, a well-known retail model, which states-in part-that a store’s revenues are based on its proximity to population centers.

Recommended Citation

McCauley, Todd (2014) "A RETAIL LOCATION SPREADSHEET SIMULATION," Journal of Undergraduate Research: Vol. 2014: Iss. 1, Article 1002.
Available at: https://scholarsarchive.byu.edu/jur/vol2014/iss1/1002