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Journal of Undergraduate Research

Keywords

social responsibility, ethical and moral values, investment decisions

College

Marriott School of Management

Department

Management

Abstract

It is becoming increasingly apparent in the world of business that companies have to address the issue of social responsibility. Consumers have begun to demand, with both their purchases and their investment dollars, that companies start to account for their impacts on numerous social issues such as poverty, unemployment, the environment, and world peace. As information becomes readily available to the masses, people recognize the disparity between those whom business should serve and those whom business does serve. The future of business does not lie in the maximization of profits for the owners at the expense of society, but rather in balancing the needs of all four of business’ stakeholders: the customers, the employees, the community (including both the physical environment and the social environment), and the owners. This paper describes the role of social investment in the world of business.

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