English Advertising in Vienna

Authors

Tiffany Oaks, Brigham Young University

Keywords

English, advertising, Viennese, products

College

Humanities

Department

Linguistics and English Language

Abstract

Present day English is enormously influential in the international business world. This is evident in continental Europe, not only in the marketing of products originating from countries whose first language is English, but sometimes also in the marketing of products originating in countries whose first language is not English. In Austria, for example, many Austrian companies give their products English names. The reason behind this deserves some exploration. It might be assumed to be the result of prestige accompanying American English, perhaps conveying associations of ingenuity, dependability and wealth.

Recommended Citation

Oaks, Tiffany (2013) "English Advertising in Vienna," Journal of Undergraduate Research: Vol. 2013: Iss. 1, Article 899.
Available at: https://scholarsarchive.byu.edu/jur/vol2013/iss1/899