English in Business German

Authors

Tessa Lush, Brigham Young University
Dr. Hans-Wilhelm Kelling, Brigham Young University

Keywords

English, business German, Germal culture, language

College

Humanities

Department

German and Russian

Abstract

Throughout its history, German has been influenced by other languages, most notably Latin and French prior to 1900. However, since the end of World War II, American culture and technology has had a profound impact on both German culture and language, including in the area of business culture (Hedderich, 2003). One byproduct of this influence has been the influx of English into German. Indeed, English has become the co-official language alongside German at many large firms, especially those who are global players (Ammon, 2006), to such an extent that English has become a required language for managers and employees in all fields and “at practically all levels” of business (Ehrenreich, 2010: 416).

Recommended Citation

Lush, Tessa and Kelling, Dr. Hans-Wilhelm (2013) "English in Business German," Journal of Undergraduate Research: Vol. 2013: Iss. 1, Article 839.
Available at: https://scholarsarchive.byu.edu/jur/vol2013/iss1/839