Tracing the Visual Vernacular of the Cultural Revolution in Contemporary Advertising Poster Design

Authors

Sterling Larsen, Brigham Young University
Dr. Dana Bourgerie, Brigham Young University

Keywords

visual vernacular, cultural revolution, contemporary advertising, poster design

College

Humanities

Department

Asian and Near Eastern Languages

Abstract

China’s Cultural Revolution is a defining event in modern Chinese history and a topic of lasting interest to foreign observers. While some speculate the shadow of Mao is fading in the light of capitalistic reforms in China, the impact of those decades of political upheaval persists in shaping China’s government, economy and society today. Among the most visible and iconic manifestations of that era are propaganda posters ablaze with the deified Mao and political slogans which suffused every aspect of daily life for many Chinese in the 1960s and 1970s.

Recommended Citation

Larsen, Sterling and Bourgerie, Dr. Dana (2013) "Tracing the Visual Vernacular of the Cultural Revolution in Contemporary Advertising Poster Design," Journal of Undergraduate Research: Vol. 2013: Iss. 1, Article 646.
Available at: https://scholarsarchive.byu.edu/jur/vol2013/iss1/646