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Journal of Undergraduate Research

Keywords

wired generation, academic outcomes, social outcomes, electronic media, EM

College

Family, Home, and Social Sciences

Department

Sociology

Abstract

Electronic media (EM) include social networking sites (SNS), instant messaging (IM), text messaging, email, television and movies, and video and online games. Though the use of these devices has recently exploded among college students, little research has been conducted to explore the influence they have on academic performance and face to face social interaction. We addressed this gap in the literature using survey research methods. First, we constructed an internet survey using Qualtrics online survey software. We distributed the survey, including a short questionnaire and three day time log, to all entry level and transfer students in their first year at Brigham Young University. During construction, four pilot surveys with requests for feedback were distributed in order to enhance the validity of our instruments. We received IRB approval in June 2008 and later received access to student email addresses and permission to perform a mass mailing. Pre-approved fliers notifying students of the coming email were posted in the main lobby areas of campus dormitories. These fliers also notified students of incentives in the form of gift cards and coupons to campus stores offered for their participation. Students were informed several times throughout the survey that any participation was voluntary and information they provided would be kept strictly confidential.

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