•  
  •  
 

Journal of Undergraduate Research

Keywords

buzzwords, field experiments, individual donation behavior

College

Family, Home, and Social Sciences

Department

Political Science

Abstract

In 2009, the Pew Internet & American Life Project reported that over the preceding twelve months, 67% of Americans “contributed to a charity or non-profit organization other than their place of worship” (Smith et al., 2009). The study also found that 11% of Internet users had gone online to donate money to a nonprofit or charitable organization in the preceding year. In 2002, the Center on Philanthropy at Indiana University reported that the average amount donated by American donor households was $1,872 (Center, 2006). These studies show that modern nonprofits access a large market of potential donors and wealth when they reach out to average U.S. citizens. How nonprofits engage this population and, more particularly, how this population engages with nonprofits, will have significant influence on the incentives nonprofits face and, thereby, how they tie their need for money with their programs serving people.

Download

Share

COinS