Journal of Undergraduate Research
Keywords
motivated recall, political information, reporting an opinion
College
Family, Home, and Social Sciences
Department
Political Science
Abstract
A great deal of political research has analyzed how people form their opinions about candidates and issues. Two models, drawing heavily from cognitive psychology have emerged: the memory-based model (Zaller and Feldman 1992; Huckfeldt et al 1999) and the on-line model (Taber, Lodge, and Glathar 2001). Though the mechanics differ, both models assume a person recalls some sort of information when forming or reporting an opinion. Thus, political opinions depend largely on recall of political information.
Recommended Citation
Richards, Robert and Karpowitz, Dr. Christopher
(2013)
"A Theory of Motivated Recall: Determinants of Recall of Political Information,"
Journal of Undergraduate Research: Vol. 2013:
Iss.
1, Article 454.
Available at:
https://scholarsarchive.byu.edu/jur/vol2013/iss1/454