Likely Voters, Low Response Rates, and Little Coverage Error: Advances in Internet Preelection Polling Methodology

Authors

Ashley Burton, Brigham Young University
Dr. Quin Monson, Brigham Young University

Keywords

voters, low response rates, coverage error, internet pre-election pooling

College

Family, Home, and Social Sciences

Department

Political Science

Abstract

The purpose of my research was to determine if internet preelection surveys administered to a probability proportionate to size (PPS) sample are able to reduce coverage error by including likely voters, even if the response rates are low. This research was conducted during the Utah 3rd District primary election in June 2008 and again in the Utah November 2008 general election. The experimentation was repeated in November to improve the sampling method and to generalize the findings to primary and general elections alike.

Recommended Citation

Burton, Ashley and Monson, Dr. Quin (2013) "Likely Voters, Low Response Rates, and Little Coverage Error: Advances in Internet Preelection Polling Methodology," Journal of Undergraduate Research: Vol. 2013: Iss. 1, Article 424.
Available at: https://scholarsarchive.byu.edu/jur/vol2013/iss1/424