Journal of Undergraduate Research
Keywords
swing voters, political rhetoric, campaigning, experimental manipulations
College
Family, Home, and Social Sciences
Department
Political Science
Abstract
Although the term “swing voter” appears in the news frequently, researchers and commentators disagree on the exact definition of this group. Some contend that these voters are individuals who are persuadable or moveable politically. Such moveable voters can be more readily influenced by political rhetoric and campaigning, presumably because they hold less rigid political beliefs. Such persuadability, however, is difficult to measure.
Recommended Citation
Busby, Ethan and Magleby, Dr. David
(2013)
"Can Swing Voters Really Be Swung?,"
Journal of Undergraduate Research: Vol. 2013:
Iss.
1, Article 413.
Available at:
https://scholarsarchive.byu.edu/jur/vol2013/iss1/413