A Customer Loyalty Program for the BYU Bookstore

Authors

Steven Hulet, Brigham Young University
Dr. Sean Warnick, Brigham Young University

Keywords

customer loyalty program, BYU Bookstore, customer loyalty programs

College

Physical and Mathematical Sciences

Department

Computer Science

Abstract

Because of its relationship with Brigham Young University, the BYU Bookstore is in a position to know more about its customers on an individual basis than possible for the average firm operating in the free market. Such in-depth knowledge of a customer base allows a firm to better serve its customers and can result in greater satisfaction for the customers and greater revenue for the firm.

Recommended Citation

Hulet, Steven and Warnick, Dr. Sean (2013) "A Customer Loyalty Program for the BYU Bookstore," Journal of Undergraduate Research: Vol. 2013: Iss. 1, Article 2637.
Available at: https://scholarsarchive.byu.edu/jur/vol2013/iss1/2637