Evaluating an Entrepreneurial Opportunity Through a Business Plan

Authors

Tyler L. Baldwin, Brigham Young University
Dr. Hal Heaton, Brigham Young University

Keywords

entrepreneurial opportunity, business plan, American dream

College

Marriott School of Management

Department

Management

Abstract

The American dream consists of having a nice home, a good job, and a family with 2.4 children. Many even dream of being the master of their own destiny by having a business of their own. Some people say all they need is a good idea to start a business. However, turning this kernel of thought from an idea into a reality is more difficult than most people realize. My creative research project consisted of evaluating an entrepreneurial opportunity of a crepery (a restaurant specializing in dinner and dessert crepes) and determining whether or not it could become a successful business.

Recommended Citation

Baldwin, Tyler L. and Heaton, Dr. Hal (2013) "Evaluating an Entrepreneurial Opportunity Through a Business Plan," Journal of Undergraduate Research: Vol. 2013: Iss. 1, Article 2500.
Available at: https://scholarsarchive.byu.edu/jur/vol2013/iss1/2500