Establishing Successful Microfranchises

Authors

Klarissa Jackson, Brigham Young University
Dr. Kristie Seawright, Brigham Young University

Keywords

microfranchises, social entrepreneurship, poverty, business

College

Marriott School of Management

Department

Management

Abstract

By merging business sense with their desire to end poverty, social entrepreneurs are ultimately changing destined cycles of poverty. Although the concept of social change is not new, the application of business principles to social causes is revolutionary. Microfranchising, a form of social entrepreneurship, offers proven business ideas and established organizational frameworks that enable microfranchisees to launch and operate successful businesses to alleviate poverty in developing countries. Experts can standardize a successful business model and provide this prepackaged business to a microentrepreneur who lacks the skill to build a business model of his or her own. Microfranchising has potential to become a method for reducing poverty.

Recommended Citation

Jackson, Klarissa and Seawright, Dr. Kristie (2013) "Establishing Successful Microfranchises," Journal of Undergraduate Research: Vol. 2013: Iss. 1, Article 2497.
Available at: https://scholarsarchive.byu.edu/jur/vol2013/iss1/2497