Journal of Undergraduate Research
Keywords
relational trust, supplier relationships, business relationship
College
Marriott School of Management
Department
Management
Abstract
The business world which we live in today is constantly pursuing new avenues of growth. Corporations try to gain a competitive edge or advantage over other industrial rivals, with cost-cutting a huge emphasis in the recent years. Although the idea might go against the grain, there is a place in today’s business arena for trust between buyers and suppliers. Scholars have discussed and written about this form of trust, which is meant to replace contracts and other forms of transactional agreements. Journal articles have been written on advanced supplier relationships that are built solely on trust, but none of them delve deeply into the question of how to start such a supplier-buyer relationship.
Recommended Citation
Goh, Kelvin Junhan and Hatch, Dr. Nile W.
(2013)
"Developing Relational Trust in Advanced Supplier Relationships,"
Journal of Undergraduate Research: Vol. 2013:
Iss.
1, Article 2479.
Available at:
https://scholarsarchive.byu.edu/jur/vol2013/iss1/2479