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Journal of Undergraduate Research

Keywords

Thailand, sex, condom, condom campaign, HIV, AIDS

College

Marriott School of Management

Department

Management

Abstract

Thailand was the first country in Asia to publicly admit a serious HIV/AIDS problem. Within this acceptance came the commitment to curb the outbreak. The first cases of HIV/AIDS in Thailand were recorded in 1984, but by the late 1980’s, HIV/AIDS spread across the country like a wildfire, noticeably among certain “sentinel” groups, such as sex workers. Between 1989 and 1990, the percentage of infected sex workers tripled from 3.1 percent to 9.3 percent; a year later it had reached 15 percent. To end the spreading of infection, the Thai government realized they must begin with the commercial sex industry.

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