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Journal of Undergraduate Research

Keywords

regional industry strategic study, residential masonry, northeastern Ohio

College

Marriott School of Management

Department

Management

Abstract

Strategic analysis is a useful tool in determining the economic prospects of an industry. Strategy can be particularly useful in understanding the dynamics of changing industries. Struggling industries should benefit from an understanding of their strategic environment. The residential masonry industry in Northeastern Ohio is an environment experiencing drastic changes. Like most building industries new materials have become popular alternatives. The traditional decorative brick and masonry foundation have remained relatively popular in this area unlike many other regions. Ohio is a unique market because it has experienced these changes much later than most other areas.

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