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Journal of Undergraduate Research

Keywords

Theory of Conscious Alignment, TCA, IT departments, leadership

College

Marriott School of Management

Department

Management

Abstract

My study provided the research for my honors thesis. The thesis discusses and develops the Theory of Conscious Alignment (TCA). The theory states that leaders and managers who consciously mold the strategy and culture of their organizations, and align the two intangible elements, will be much more effective. By aligning these two critical elements, the ongoing project work of the organization will also be aligned with them both, and the espoused strategic objectives and initiatives will be accomplished.

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