Becoming a Business Connector: Mastering the Art of Connecting with People

Authors

Natalie Sheffield Moss, Brigham Young University
Dr. Kristen DeTienne, Brigham Young University

Keywords

business connector, relationships, social connections

College

Marriott School of Management

Department

Marketing

Abstract

Business Connectors make things happen by knowing all the right people and all the right social connections. Connectors are geniuses at forming relationships, maintaining relationships, and reaping the benefits of relationships with other people. Companies with Connectors garner economic benefits as these gifted individuals use their art of connection to gain valuable industry information, to make strategic sells and to get direction in product development. The business world often overlooks the economic value of forming relationships; yet, continued and strategic business relationships drive company growth. Companies are economically benefited by managers and executives who master the art of connecting with people. Then, having established the benefits and importance of social networking, the art of connecting is organized around four key areas: maintaining a database of contacts, expanding contact opportunities, sustaining a working relationship and avoiding networking flaws.

Recommended Citation

Moss, Natalie Sheffield and DeTienne, Dr. Kristen (2013) "Becoming a Business Connector: Mastering the Art of Connecting with People," Journal of Undergraduate Research: Vol. 2013: Iss. 1, Article 2474.
Available at: https://scholarsarchive.byu.edu/jur/vol2013/iss1/2474