Strategic Philanthropy: The Evolution And Survival of Business Social Responsibility Programs

Authors

Matthew Beecher, Brigham Young University
Dr. Ted Stoddard, Brigham Young University
Dr. David Whetten, Brigham Young University

Keywords

strategic philanthropy, business social responsibility programs, corporate-giving programs

College

Marriott School of Management

Department

Management

Abstract

Business social responsibility programs face challenges and forces that were not known in recent years. Because of greater pressures to support diminishing government responsibilities by approaching more social problems, businesses now need to establish, define, and strengthen corporate-giving programs. Other challenges that are shaping the evolution of corporate philanthropy include an expanding definition of community stakeholders, problems with evaluation and assessment of corporate social activities, organizational downsizing and cost cutting, and changes in public opinion.

Recommended Citation

Beecher, Matthew; Stoddard, Dr. Ted; and Whetten, Dr. David (2013) "Strategic Philanthropy: The Evolution And Survival of Business Social Responsibility Programs," Journal of Undergraduate Research: Vol. 2013: Iss. 1, Article 2472.
Available at: https://scholarsarchive.byu.edu/jur/vol2013/iss1/2472