Whom to Trust?: The Impact of Peer vs. Expert Opinions on Consumption Experiences

Authors

Travis Hancock, Brigham Young University
Dr. Ryan S. Elder, Brigham Young University

Keywords

peer opinions, expert opinions, consumption experiences

College

Marriott School of Management

Department

Marketing

Abstract

Theoretical framework

Recommended Citation

Hancock, Travis and Elder, Dr. Ryan S. (2013) "Whom to Trust?: The Impact of Peer vs. Expert Opinions on Consumption Experiences," Journal of Undergraduate Research: Vol. 2013: Iss. 1, Article 2470.
Available at: https://scholarsarchive.byu.edu/jur/vol2013/iss1/2470