Mobile Device Information Privacy: The Effects of Risk Experience and Education on Information Disclosure

Authors

Erik Anderson, Brigham Young University
Dr. Mark Keith, Brigham Young University

Keywords

mobile device, information privacy, risk experience, information disclosure

College

Marriott School of Management

Department

Information Systems

Abstract

Information privacy research has demonstrated that consumers vary greatly in terms of their understanding of the real risks of disclosing personal information and location data over mobile applications. Those who truly understand the risks behave rationally and base their disclosure decisions on a risk/reward tradeoff. Those who don’t understand the risks use heuristics to estimate threats and behave with “bounded” rationality.

Recommended Citation

Anderson, Erik and Keith, Dr. Mark (2013) "Mobile Device Information Privacy: The Effects of Risk Experience and Education on Information Disclosure," Journal of Undergraduate Research: Vol. 2013: Iss. 1, Article 2454.
Available at: https://scholarsarchive.byu.edu/jur/vol2013/iss1/2454