Journal of Undergraduate Research
Keywords
text colors, consumers perceptions, eCommerce environment
College
Marriott School of Management
Department
Information Systems
Abstract
As e-business grows, it becomes imperative that businesses create usable, aesthetically pleasing websites to increase user satisfaction and transactions. Several disciplines have researched the effects of color on people, but only limited research has examined the effects of color use in websites. This paper provides direction for researchers and practitioners in designing websites that correctly implement color. First, we review color research from the disciplines of physiology, psychology, marketing, and sociology. Next, we discuss some of the current practitioner guidelines for website color use and then integrate existing theoretical color research into a theoretical model for use in guiding future HCI and Information Systems research. Finally, we propose specific opportunities in the areas of usability, aesthetics, and the adoption and diffusion of systems for conducting future research.
Recommended Citation
Moody, Greg and Lowry, Dr. Paul Benjamin
(2013)
"How Background and Text Colors Affect Consumers Perceptions of Trust in an eCommerce Environment,"
Journal of Undergraduate Research: Vol. 2013:
Iss.
1, Article 2453.
Available at:
https://scholarsarchive.byu.edu/jur/vol2013/iss1/2453