Motivating Content Contributions to Online Communities: Towards a More Comprehensive Theory

Authors

David Olsen, Brigham Young University
Dr. Conan Albrecht, Brigham Young University

Keywords

online communities, comprehensive theory, content contributions

College

Marriott School of Management

Department

Accountancy

Abstract

Administrators of online groups face challenges in making their information attractive to users. Large groups with a lot of information must attract new users while retaining current users. Because users of large groups can get overwhelmed by the volume of information available, they key to the group’s success is attracting high-quality and easily-searched comments. To deal with the challenges of information usefulness and relevance, groups have adopted rating systems and search engines, respectively. I hope to determine whether or not rating systems really do lead to high-quality information.

Recommended Citation

Olsen, David and Albrecht, Dr. Conan (2013) "Motivating Content Contributions to Online Communities: Towards a More Comprehensive Theory," Journal of Undergraduate Research: Vol. 2013: Iss. 1, Article 2450.
Available at: https://scholarsarchive.byu.edu/jur/vol2013/iss1/2450