Journal of Undergraduate Research
Keywords
new media, social marketing, student film, filmmakers
College
Fine Arts and Communications
Department
Theatre and Media Arts
Abstract
This project set out to explore, identify, and harness strategy and implementation of social marketing for low-budget and student film online distribution. Taking from previous examples and small-scale testing, a lot has been learned. The biggest lesson learned? Just how much my student colleagues and I underestimated the vastness of social marketing. The growing world of social media has been constantly expanding, and the rules change every day. As such, our project has had to adapt, and deadlines were pushed back, to accommodate for all of the new information we have gathered.
Recommended Citation
Banks, David Jon and Parkin, Jeff
(2013)
"An Exploration in New Media and Social Marketing,"
Journal of Undergraduate Research: Vol. 2013:
Iss.
1, Article 2390.
Available at:
https://scholarsarchive.byu.edu/jur/vol2013/iss1/2390