New Media Research and Development

Authors

Taylor Rose, Brigham Young University
Jeff Parkin, Brigham Young University

Keywords

New Media, consumer engagement expectations, media expectations

College

Fine Arts and Communications

Department

Theatre and Media Arts

Abstract

New Media technologies are changing consumer engagement expectations. As media author and researcher Mimi Ito observed in the Transmedia Hollywood forum, the Pokemon audience—who grew up engaging with highly social, customizable forms of media—has now reached adulthood and has very different media expectations than previous generations.

Recommended Citation

Rose, Taylor and Parkin, Jeff (2013) "New Media Research and Development," Journal of Undergraduate Research: Vol. 2013: Iss. 1, Article 2381.
Available at: https://scholarsarchive.byu.edu/jur/vol2013/iss1/2381