Journal of Undergraduate Research
Keywords
dance business models, dance studios, dance
College
Fine Arts and Communications
Department
Dance
Abstract
I interviewed owners of sixteen dance studios in the Provo and Salt Lake areas to examine: 1. the startup and operating expenses of a dance studio; 2. studio advertising techniques; 3. studio, class, and performance arrangement ; 4. in-house merchandising opportunities; 5. cost-profit scenarios; 6. studio integration with the community. I will present the compiled results at the Utah Dance Education Organization conference, as well as making them available to students in BYU’s dance program.
Recommended Citation
Laverty, Dane and Patrick, Hadd
(2013)
"Researching Dance Business Models,"
Journal of Undergraduate Research: Vol. 2013:
Iss.
1, Article 2237.
Available at:
https://scholarsarchive.byu.edu/jur/vol2013/iss1/2237