Facebook Users’ Perceptions of Businesses’ Facebook Pages

Authors

Nicole Goring, Brigham Young University
Dr. Steven Thomsen, Brigham Young University

Keywords

Facebook users', business Facebook, social media

College

Fine Arts and Communications

Department

Communications

Abstract

College students in the United States and New Zealand were surveyed about their Facebook usage patterns, attitudes toward businesses’ pages on Facebook, and factors that could motivate them to join a business’s Facebook page. Several studies have researched businesses’ perspectives on using social media to reach their audiences, but substantial research has not been conducted to investigate social media users’ perspectives on businesses’ uses of social media. This study attempts to address this gap in the research on businesses’ uses of social media, using Facebook as the social media medium, and also discuss implications for future research. Significant findings of this study include incentives that businesses can use to motivate audiences to join their Facebook Pages.

Recommended Citation

Goring, Nicole and Thomsen, Dr. Steven (2013) "Facebook Users’ Perceptions of Businesses’ Facebook Pages," Journal of Undergraduate Research: Vol. 2013: Iss. 1, Article 2222.
Available at: https://scholarsarchive.byu.edu/jur/vol2013/iss1/2222