Journal of Undergraduate Research
Keywords
German automobile manufacturers', globalization, automobile industry
College
Fine Arts and Communications
Department
Communications
Abstract
From Beethoven to BMW, Oppenheimer to Audi, Mendelssohn to Mercedes-Benz the highly traditional German culture that bred some of the world’s most notable musical, intellectual and philosophical geniuses has also produced some of the most technologically-advanced and best-engineered cars in the world. However, globalization and increasing competition from American, British, Japanese and Swedish car makers are forcing German automobile manufacturers to reevaluate their position in the world market.
Recommended Citation
Syphus, Taylor and Palmer, Dr. Allen W.
(2013)
"GERMAN AUTOMOBILE MANUFACTURERS’ PERSPECTIVE REGARDING GLOBALIZATION OF THE WORLD AUTOMOBILE INDUSTRY,"
Journal of Undergraduate Research: Vol. 2013:
Iss.
1, Article 2214.
Available at:
https://scholarsarchive.byu.edu/jur/vol2013/iss1/2214