Journal of Undergraduate Research
Keywords
visual attention, eye-tracking patterns, magazine fashion
College
Fine Arts and Communications
Department
Communications
Abstract
The purpose of this study is to examine differences in eye-tracking patterns between high and low risk groups of young adult women (based on the presence or absence of eating-disordered cognitions) using Scan Path Analysis. Recently, the BYU Communication Research Center purchased eye-tracking equipment from Applied Science Laboratories in Boston, MA. This equipment allows researchers to measure eye-movements in milliseconds across both still and dynamic images in real time. Data include not only the scan path or actual gaze trail, but also fixations (points of pause) and pupil expansion.
Recommended Citation
Ricks, Nikki
(2013)
"Visual Attention and Reaction to Ultra-Thin Magazine Fashion Images among Females,"
Journal of Undergraduate Research: Vol. 2013:
Iss.
1, Article 2209.
Available at:
https://scholarsarchive.byu.edu/jur/vol2013/iss1/2209