Journal of Undergraduate Research
Keywords
advertisement, newspaper, ads
College
Fine Arts and Communications
Department
Communications
Abstract
Advertising departments worldwide face difficult and costly decisions every day. Their decisions include things like how to portray their product in the best way, what their advertisement should look and/or sound like and where their advertisement should be placed, just to name a few. Once their decisions are made and the ad is publicized, all a company can do is hope that it generates the results they want from the audience. Ideally, it will be well received and the audience responds positively and takes some sort of action. However, an ad that fails for any reason makes advertising a great risk both financially and for the company’s reputation.
Recommended Citation
Flake, Tara J. V. and Mouritsen, Russell
(2013)
"The Factors that Generate a Response to Newspaper Advertising,"
Journal of Undergraduate Research: Vol. 2013:
Iss.
1, Article 2206.
Available at:
https://scholarsarchive.byu.edu/jur/vol2013/iss1/2206