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Journal of Undergraduate Research

Keywords

public justification, moral choices, public relations, ethical decisions

College

Fine Arts and Communications

Department

Communications

Abstract

Public relations practitioners are sometimes confronted with conflicts between competing values or interests. Resolving such conflicts oftentimes requires public justification of the decision. Undergraduate Thomas Grover, working with professors Brad Rawlins and Kevin Stoker in a mentored research experience as part of an Office of Researh and Creative Activities (ORCA) grant, presented the results of research conducted to determine how pr practitioners make such ethical decisions at The 6th Annual International, Interdisciplinary Public Relations Research Conference in Miami, Florida, in March 2003. The following proceeding outlining the results of the research was written in a press release format for pr professionals for the conference. Gary* was tired of working for others and decided to use his experience in journalism and public relations to start his own PR firm. While struggling to find clients, he was approached by an organization offering a steady account. He turned it down because it conflicted with his personal and religious beliefs.

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