Journal of Undergraduate Research
Keywords
advertising, consumer awareness, slogans
College
Fine Arts and Communications
Department
Communications
Abstract
In order to learn more about the differences between the perceived effects and the actual effectiveness of advertising, which is rampant in the media today, a survey of 77 human subjects was conducted. The only qualification of subjects was the number of hours of television he or she watches in a week. I ignored all other demographics such as age, gender, and race.
Recommended Citation
Belnap, Garron K. and Stout, Dr. Dan
(2013)
"Advertising and Consumer Awareness,"
Journal of Undergraduate Research: Vol. 2013:
Iss.
1, Article 2196.
Available at:
https://scholarsarchive.byu.edu/jur/vol2013/iss1/2196