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Journal of Undergraduate Research

Keywords

soccer, American Youth Soccer Organization, AYSO, youth sports

College

Fine Arts and Communications

Department

Art

Abstract

The project I completed combined my future occupation with my favorite pastime- soccer. Simply put, graphic design is problem-solving and a problem that needs solving is a lack of game loyalty or fan support which is necessary for the growth of soccer in the United States. Many youth participate in the game but I found, in a phone conversation with a Utah leader of the American Youth Soccer Organization (AYSO), that most kids drop out between the ages of 12 to 14 (sixth to eighth grade), and if kids aren’t playing by the fifth grade they will probably never play in a league. To remedy this, I put together a hypothetical promotional kit that would advertise, educate, and appeal to the afore mentioned group (including 10 and 11 year olds). The kit would be passed out at soccer league sign-ups with the hope that the information would be presented in a way that would not only maintain interest, but strengthen the participants’ tie to the game.

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