Journal of Undergraduate Research
Keywords
movie preferences, Latter-day Saints, vulgar content, movie rental, religious preferences
College
Family, Home, and Social Sciences
Department
Economics
Abstract
For a long time, there has been a significant gap between the standards of movie goers and the standards of Hollywood. Walsh and Gentile (2001) show that though parents usually agree with Hollywood when it says something is inappropriate for children, they often disagree with Hollywood over what is deemed appropriate. In some of our previous research, we find that R- rated movies make about 20% less than PG-13 movies of similar content (Palsson, Price, & Shores, 2011). Also, 69% of parents say they always check the rating before allowing their children to see a movie (Walsh & Gentile, 2002). With this understanding of how families make movie viewing decisions, we explore how religious preferences can affect movie inventory decisions and test if rental companies accurately account for these preferences.
Recommended Citation
Palsson, Craig and Price, Dr. Joseph
(2013)
"Religious Preferences and Inventory Decisions: Evidence from Movie Rentals,"
Journal of Undergraduate Research: Vol. 2013:
Iss.
1, Article 212.
Available at:
https://scholarsarchive.byu.edu/jur/vol2013/iss1/212