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Journal of Undergraduate Research

Keywords

tobacco industry, marketing practices, adolescents, tobacco

College

Life Sciences

Department

Health Science

Abstract

After many years of intense controversy and debate about tobacco and its marketing, a landmark settlement occurred in 1998 between 46 U.S. states and producers of tobacco products. The agreement states that tobacco companies must spend $246 billion over the next 25 years to settle health claims. The settlement also demanded companies put a senior vice-president over youth smoking prevention activities. The way that tobacco firms have responded to this last edict continues to be hotly contested.

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