Alcohol Advertising Codes: A Need for Reform

Authors

Rachel Ekman, Brigham Young University
Dr. Gordon Lindsay, Brigham Young University

Keywords

alcohol advertising codes, reform, trade associations

College

Life Sciences

Department

Health Science

Abstract

In the United States, the alcohol industry is made up of three major trade associations: The Beer Institute, The Wine Institute, and Distilled Spirits Council of the United States (DISCUS). These three associations are responsible for governing their own product advertisements. To do this, each has developed a set of standards or voluntary codes, which they are to follow and regulate.

Recommended Citation

Ekman, Rachel and Lindsay, Dr. Gordon (2013) "Alcohol Advertising Codes: A Need for Reform," Journal of Undergraduate Research: Vol. 2013: Iss. 1, Article 1157.
Available at: https://scholarsarchive.byu.edu/jur/vol2013/iss1/1157