Historical, theoretical and methodological aspects of clinical hypnosis relevant to free agency are reviewed, including therapeutic hypnotic communication techniques used by effective public speakers. Hypnosis is defined as specific techniques to capture and hold someone's attention, and is herein considered as simply a more sophisticated method of communication " which some effective public speakers and therapists do naturally, but which with study of these effective communication forms, therapists and speakers may learn to do with greater facility. Methods of applying specific hynotic techniques to enhance the efficacy of psychotherapy and public address are demonstrated, including indirect suggestion, rapport, presupposition, embedded commands and metaphor. Examples are drawn from addresses by Milton H. Erickson, LeGrand Richards, Bruce R. McConkie, Richard G. Scott, and Elaine Cannon.
Portions of this article were presented at the Spring 1994 AMCAP Convention.