Intuition: The BYU Undergraduate Journal of Psychology

Article Title

Flirting with Psychology: A Measure of Flirtation

Authors

Abstract

Flirtation is an indicator of romantic interest that is frequently researched; however, there is no current psychometrically-validated self report measure of flirtation. To meet this need, the I'm Too Flirtatious Sea (12FS), a 1O-item measure of flirtatious non-verbal behaviors, was developed using a 4-point Likert scale and administered to a convenience sample of 150 students at Brigham Young University. The 12FS had high internal consistency (a = ..82), but a relatively low content validity ratio (all items ~ .20). Principle component analysis revealed one primary factor corresponding with flirtatious nonverbal behaviors. Taken together, the 12FS provides a relatively homogeneous and psychometrically-valid measure of flirtation.

Recommended Citation

(2010) "Flirting with Psychology: A Measure of Flirtation," Intuition: The BYU Undergraduate Journal of Psychology: Vol. 6: Iss. 1, Article 5.
Available at: https://scholarsarchive.byu.edu/intuition/vol6/iss1/5