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Abstract

The current study aims to observe alterations on perception of attractiveness due to the Verbal Overshadowing Effect (VOE). University students (N=458, 178 males and 280 females) participated in a study where two faces were shown, one male and one female, for 5 seconds. The experimental group verbalized their perception of the face and then immediately rated the attractiveness of the face on a Likert scale ranging from 1-7. It is hypothesized that describing the face will influence the rating of attractiveness, and that gender will also influence perception. Statistical analysis supported the hypothesis and revealed significance in the factor of verbalization, and between males and females in the experimental group. There was no main effect for the factor of gender; however, a test for interactions revealed a significant main ef feet for females. Results are discussed in relation to gender differences and a general shift in cognitive process.

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