The new prevalence of the social phenomenon of "swag" merits attention from psychological researchers. The published literature currently addresses related constructs, such as arrogance, narcissism, and male body image, but there are no existing studies that specifically deal with swag. We operationally defined swag as "arrogance rooted in physical appearance" and developed the Swag Inventory 2012 (SI). We hypothesized that the SI would be a reliable and valid measure of swag in college-aged men. Thirty items were constructed on a 5-point Likert scale and rated for content validity by a panel of undergraduate psychology students. Fifteen items achieved acceptable levels of content validity (~ 0.33), and the IO with the highest content validity ratios were selected for the inventory. This IO-item scale was administered through Qualtrics to a convenience sample of men (N=IOI) recruited through Facebook and other social media. Analysis of the data revealed that the SI had acceptable content validity, low face validity, and questionable reliability (a= 0.67). Confirmatory factor analysis showed that the items loaded onto three components: arrogance, physical appearance, and an unexpected third factor.

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