Insights: The Newsletter of the Neal A. Maxwell Institute for Religious Scholarship



Foundation for Ancient Research and Mormon Studies, publishing, marketing


Just over two years ago, FARMS began publishing books on its own rather than in partnership with other publishers. In part that decision was made in order to give FARMS more editorial control over its publications. We also wanted to try to reach a broader audience by marketing our books ourselves, in the hopes that focusing solely on distributing our own books might be a more effective way to reach more people than getting lost in the larger marketing efforts of a larger company (the jury is still out on that issue).