Marketing To The Middle Class: Tourism In The 20th Century
Wheatley, Abby; Melear, Emily; Workman, Candace; Riley, Brynn; Rugh, Susan
Advertisements and promotional material from the 1950s to the present give unique historical insight into American middle class travel patterns. We researched how advertising of Route 66, State Slogans, Colorado Ski towns, and the Walt Disney Company focused on marketing experiences to families as opposed to marketing the site location itself. We aim to discover how advertising portrays a certain image and whether that portrayal is accurate with the experience in reality.