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Poster ID #425
Multinational corporations attend to the unique challenge of managing employee mobility across various brands. While high tenure and high organizational commitment have been shown to increase retention attitudes, the organizational behavior literature has been notably silent regarding the factors contributing to employees’ aspirations to work in ‘bigger and better’ brands. Brand movement intentions of employees of a large, international professional services corporation were studied. Findings support the introduction of an objective measure of manager-employee work value fit and suggest employee brand movement is propelled in part by need for prestige.
The Annual Mary Lou Fulton Mentored Research Conference showcases some of the best student research from the College of Family, Home, and Social Sciences. The mentored learning program encourages undergraduate students to participate in hands-on and practical research under the direction of a faculty member. Students create these posters as an aide in presenting the results of their research to the public, faculty, and their peers.
BYU ScholarsArchive Citation
Reschke, Brian P.; Olsen, Joseph; and Bingham, John B., "Aspiring Higher: The Role of Objective Manager-Employee Work Values Fit in Employee Brand Movement Intentions" (2010). FHSS Mentored Research Conference. 13.
Family, Home, and Social Sciences
© 2010, Brian Philip Reschke, et al.;
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