Keywords
behavioral theory, economics, management history
Abstract
To celebrate the 50th anniversary of the 1963 publication of A Behavioral Theory of the Firm (BTF) by Richard Cyert and James G. March, we interviewed Professor James G. March. The purpose of this article is to disseminate the full text of that interview.
Original Publication Citation
"The first 50 years and the next 50 years of A Behavioral Theory of the Firm: An interview with James G. March.", Journal of Management Inquiry, 2015
BYU ScholarsArchive Citation
Liu, Chengwei; Maslach, David; Desai, Vinit; and Madsen, Peter, "The First 50 Years and the Next 50 Years of A Behavioral Theory of the Firm: An Interview With James G. March" (2015). Faculty Publications. 9838.
https://scholarsarchive.byu.edu/facpub/9838
Document Type
Peer-Reviewed Article
Publication Date
2015
Publisher
Journal of Management Inquiry
Language
English
College
Marriott School of Business
Department
Marketing
Copyright Use Information
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