Keywords

decision-making, ACES Technique, information search

Abstract

Over the past two years, we have conducted a series of empirical studies on the ACES Decision-making Technique, a normative procedure (Pate, 1987) based upon the Janis and Mann (1977) assertion that decision makers who fail to engage in sufficient information search often find themselves in defensive avoidance and are, thus, unable to be vigilant, resulting in problems of procrastination, shifting responsibility, and rationalization of decisions. ACES represents a mechanism for achieving greater information search through a structured process that involves (1) identifying and challenging Assumptions, (2) clarifying and establishing more accurate Criteria weights, (3) expanding the Evoked set of alternatives, and (4) altering the decision maker's view of the problem situation, which ultimately leads to the development of a Strategy for problem solving.

Original Publication Citation

Pate, L. E., & Nielson, T. R. (1996). “Empirical findings on the ACES decision-making technique.” Psychological Reports, 78, 1049-1050.

Document Type

Peer-Reviewed Article

Publication Date

1996

Publisher

Psychological Reports

Language

English

College

Marriott School of Business

Department

Marketing

University Standing at Time of Publication

Full Professor

Included in

Marketing Commons

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