Keywords
social networking, social network technology, business value
Abstract
Although social network technologies have been the focus of many articles in the popular and business press, businesses remain unclear about their value. We use theory and data gathered from IT leaders to develop an initial model assessing the value of social network technologies in the business environment. Insights are given into when different features should be used to enhance existing business processes and to provide business value.
Original Publication Citation
Kettles, D., David, J. S. (2008). The Business Value of Social Network Technologies: A Framework for Identifying Opportunities for Business Value and an Emerging Research Program (vol. 2008). AMCIS.
BYU ScholarsArchive Citation
Kettles, Degan and David, Julie Smith, "The Business Value of Social Network Technologies: A Framework for Identifying Opportunities for Business Value and an Emerging Research Program" (2008). Faculty Publications. 9476.
https://scholarsarchive.byu.edu/facpub/9476
Document Type
Conference Paper
Publication Date
2008
Publisher
AMCIS
Language
English
College
Marriott School of Business
Department
Information Systems Management
Copyright Use Information
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