Keywords

psychological ownership, digital technology, technology appropriation, pride, perceived ownership

Abstract

In this conceptual paper, using the lens of self-design we examine the relationship between consumer technology appropriation and psychological ownership, suggesting that pride plays a key and multi-faceted role. Resolving discrepancies in the literature, we propose that authentic pride operates as an antecedent of psychological ownership, while hubristic pride strengthens the effect of psychological ownership on outcomes such as economic valuation and word-of-mouth. We further enrich the conceptualization by considering the moderating effects of the technology consumption context (public versus private) as well as consumers’ perceptions of situation strength (strong versus weak behavioral constraints).

Original Publication Citation

Kirk, Colleen P., Scott D. Swain & James E. Gaskin (2015) “I’m Proud of It: Consumer Technology Appropriation and Psychological Ownership” Journal of Marketing Theory and Practice, 23(2), pp. 166-184.

Document Type

Peer-Reviewed Article

Publication Date

2014

Publisher

Journal of Marketing Theory and Practice

Language

English

College

Marriott School of Business

Department

Information Systems Management

University Standing at Time of Publication

Full Professor

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