The Positive Side of Eliciting Negative Emotions: Survey Results of Visitor Responses to a Library Exhibit
emotions, libraries, exhibition design, library exhibits, patron experience
Eliciting emotions, particularly uncomfortable emotions, through exhibition design can have a positive impact on the patrons’ reception of the exhibition. In this study, patrons visiting an exhibition designed to create a dark and macabre atmosphere were given an exit survey asking them to identify and rate the intensity of the emotions they felt during the experience. The survey also assessed visitor likelihood of returning to view the exhibition again. In general, visitors who recorded feeling negative emotions while viewing the exhibition were significantly more likely to visit multiple times than those who did not.
Original Publication Citation
Frost, M., Towne-Anderson, C., & Ferguson, K. (2019). The Positive Side of Eliciting Negative Emotions: Survey Results of Visitor Responses to a Library Exhibit. RBM: A Journal of Rare Books, Manuscripts, and Cultural Heritage, 20(2), 84. https://doi.org/10.5860/rbm.20.2.84
BYU ScholarsArchive Citation
Frost, Megan; Towne-Anderson, Caitlyn; and Ferguson, Kendal, "The Positive Side of Eliciting Negative Emotions: Survey Results of Visitor Responses to a Library Exhibit" (2019). Faculty Publications. 5370.
Association of College and Research Libraries
Harold B. Lee Library
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