Using Rhetorical Tropes to Create an Authentic, Meaningful Narrative for a Design Project
Rhetorical Tropes, Design Project, Meaningful Narrative
Many design students solve design problems through “cool” form, material and color solutions that in the end don’t resonate with their peers, or their professors. What method can design educators use to help move young designers beyond shallow design solutions and into solutions that are meaningful to the student, their peers and a target audience? This paper will outline how to use rhetorical tropes (figures of speech) in design projects to lead students through the generation of authentic, meaningful design narratives that articulate clear, memorable design solutions that resonate with contemporary culture.
Original Publication Citation
Howell, B. (2008) Using Rhetorical Tropes to Create an Authentic, Meaningful Narrative for a Design Project. Conference Proceedings of the 2008 Industrial Design Society of America National Education Conference, Phoenix, Arizona. October.
BYU ScholarsArchive Citation
Howell, Bryan, "Using Rhetorical Tropes to Create an Authentic, Meaningful Narrative for a Design Project" (2008). Faculty Publications. 3309.
Ira A. Fulton College of Engineering and Technology