Thousands of studies have investigated the gendered portrayals in various forms of media. Researchers believe that considering gendered media content is important, as gender stereotypes have been found to influence development, often with adverse outcomes. Although a vast body of research on gender stereotypes has accumulated, little effort has been made to synthesize this literature. The purpose of this paper is to collect and analyze the results of content-analytic studies of gender portrayals across several forms of media including television, television commercials, movies, video games, music videos, and various forms of print media into a comprehensive paper on gender stereotypes in the media. Results of the analyses indicated that gender stereotypes and roles are still reinforced in the media, particularly in American and Middle-Eastern media. Additionally, while gendered roles are still reinforced, there is evidence of some decrease in gender stereotyping over time. Implications of these findings and future directions are discussed.
College and Department
Family, Home, and Social Sciences; Marriage, Family, and Human Development
BYU ScholarsArchive Citation
Essig, Lee Whitney, "A Content-Analytic Meta-Analysis of Gender Stereotyping in Screen Media" (2018). Theses and Dissertations. 7252.
gender, gender stereotypes, gender socialization, media, media portrayals, content analysis